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Our mission is to help you grow your business
To achieve this, we develop marketing strategies that:
- generate more enquiries,
- improve conversion rates and
- increase both repeat and referral business.
Our Managing Director, Jerry Crockford, is no stranger to the challenges you face when it comes to getting your marketing right.
“Growing up in a family that owned hospitality, retail and service businesses, I learned how easy it is to pour money into ‘marketing’ and not get the return on investment you’ve always hoped for. We tried it all… brochures… space on calendars… giveaways… advertising… mailouts… you name it!”
“Sure, we enjoyed some success. Business was good. But we always felt that there had to be more to it.”
Jerry was only a 19-year old radio announcer and it was the very first advert he had to write... But it would prove to be the start of a lifelong passion.
That ad was the catalyst that led Jerry to realise why so much of his family’s hard earned money had been wasted over the years…
In his own words:
“I asked the sales rep for info about the client, what made them unique, why people should go there and what benefits they offered.”
“The rep’ replied, ‘Just put some up-tempo music on it and mention their name a few times and they will be happy.’
Even at 19 Jerry realised this dismissive attitude was at the heart of too many failed marketing attempts.
“Since then, it has become my passion to create PERSUASIVE marketing collateral to either SELL or bring people closer to the sale.”
Over the years, working as a broadcaster and later in the field of sales and sales management, Jerry developed and honed strategies to assist his clients in achieving marketing success.
In 1995, Jerry took his passion for marketing and turned it into a company. Crockford Carlisle was born and the company has been supplying top quality marketing products and services in all media to its customers ever since.
“I have a terrific team here,” says Jerry. “They are smart, talented people who share my passion for strong copywriting and well-crafted graphic design — which adds up to us providing you with the best possible marketing solution, so you can compete and WIN as you drive your business forward.”
To get help with YOUR marketing…
Call us for a chat.
Or…
Tell us what you need and we’ll get right back to you.
Once we understand your objectives and what you need done, we'll give you an idea of the budget.
From there, you give us the go-ahead, and we’ll get cracking to give you the competitive advantage you are looking for!