Home > Articles
All the inside information you need to get your message across and grow your business…
Latest Articles:
A look at your landing page - What's the right length?
Should your landing page be short and sweet and to the point?
Or should it be long, fact-filled, and loaded with irresistible benefits?
Read more...
Here are four things that DESIGN in ADVERTISING can do
The whole issue of the role of design in advertising is something that generates endless discussion and argument.
Read more...
Why it pays to stay in touch with past customers — and HOW to do it well.
Past customers have already spent some of their money with you. They know you. They are comfortable with you. Your branding is a “familiar face”. Read more...
Don't beat yourself up trying to compete on price.
Now more than ever, you need to find innovative ways to increase the perceived value of your products and services. If you don't, the only alternative is to compete on price and reduce your margin. Read more...
Archives:
How to make your website a money-spinning marketing tool.
Don't just SELL! Make it EASY to BUY!
How to build your OWN database of VERY interested prospects.
Make your presence felt — even when you are not there.
Tips on using direct mail. Shoot straight to increase customer count.
What your logo and corporate image say about you.
10 ideas from our copywriters to improve direct mail response.
How to use newsletters for new and repeat business.