John Randel, Managing Director of A1 Rubber, Australia's largest manufacturer of high quality rubber products, found it difficult to get his message across to end-users of his products.

“Working through distributors means you are always communicating to the end-user via a third party,” says John. “This opens up plenty of opportunity for the message to get lost.”

“Add to this the complex range of products and services we offer and it immediately became clear that we needed expert assistance with our marketing material – a laser-printed in-house brochure just wouldn’t cut it.”

“That’s why we approached Jerry Crockford and the team at Crockford Carlisle to help us out.”

Helping technical experts make more sales...

Jerry and his team took time to understand the complex products and applications that form part of the A1 Rubber range. They quickly realised that what was needed was a strong set of marketing materials that would equip distributors with all the necessary information and visual aids to sell A1 Rubber’s products to the end-user.

While distributors frequently have excellent technical skills, they often struggle when it comes to selling products to customers. To help them out, Jerry recommended highly visual marketing material, that would give end-users a graphic description of the products and their applications. He suggested combining this with copy that not only conveyed the features, but also the BENEFITS of the A1 Rubber products.

A complete solution...

Jerry and the Crockford Carlisle team provided A1 Rubber with a complete solution that took care of all their marketing needs across the entire sales process (from developing a distributor base and helping them to sell, to getting the right message across to the end-user).

The Crockford Carlisle writers compiled a powerfully-worded direct marketing letter to assist A1 Rubber with developing their distributor base. Together with the design team, they also produced an attention-grabbing flyer.

Marketing materials that showcase the A1 product range.

“The new marketing materials showcase our products and services really well and help both distributors and end-users to get a good understanding of the numerous applications where they could use our products,” says John.

“Our new brochure is packed with all the necessary pictures and information our distributors need to really sell our products. It also emphasises the benefits that end-users enjoy when they choose A1 Rubber.”

Crockford Carlisle’s sales-centric approach to marketing means that their copywriters and designers are guided by commercial rather than merely artistic objectives. This means that clients, like A1 Rubber, benefit from marketing material that not only looks attractive, but forms a powerful sales tool.

They ensured that A1 Rubber’s position and promise is clearly and consistently carried through all  its marketing materials. This means readers are getting repeated exposure to a solid, unified message even at the end-user level.

Crockford Carlisle’s magic touch

“Jerry and his team are really adaptable and that is so important when it comes to understanding the complex needs of a multifaceted business such as ours.”

“They listened intently to our needs and helped us to clarify our thinking and to simplify a complex sales message into one that motivates our distributors and makes it easy for the end-user to select the right product for their application.”

“Crockford Carlisle worked their magic turning ordinary copywriting and design into something extraordinary – marketing materials that really sell.”

“It’s the little things that they do – the subtle changes they make that add tremendous value to the final polished product.”

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