Running Property

Racing into a new business with Running Property

The challenge
When Crockford Carlisle’s very good client GW Homes took the decision to set up a new property management business, they didn’t hesitate to call on Crockford Carlisle for help with all the marketing collateral and activities they’d require.

Of course, the first item on the agenda was creating a name for the new business! Along with the complementary brand promise (or positioning statement), the business name would obviously be front and centre when positioning the new brand in the minds of potential customers, employees, investors, and competitors. Crockford Carlisle’s copywriters swung into action.

The solution
Our writers began by presenting a wide array of possible business name/brand promise combinations, offering the client a difficult choice! Eventually, they selected the strong business name Running Property, along with the brand promise Proactive Asset Management, which truly encapsulated their competitive advantage.

Our writers began by presenting a wide array of possible business name/brand promise combinations, offering the client a difficult choice! Eventually, they selected the strong business name Running Property, along with the brand promise Proactive Asset Management, which truly encapsulated their competitive advantage.

The results
Running Property entered the Brisbane property management market with a BANG, making an instant impression on landlords, tenants, and stakeholders.