For dynamic direct marketing ideas
We’re different from other Brisbane direct marketing agencies because we combine proven “old school” sales techniques with innovative modern thinking.
Deep down, people really haven’t changed that much.
The persuasive direct mail principles that worked so effectively for customers 20 years ago still work today, via an eDM campaign or an offer on social media.
At its best, direct marketing is supremely affordable and fully measurable, plus you can test it and test it to the nth degree to see what works best.
All it takes is knowing precisely who to target, how and when, and then hitting them with a strong, persuasive message with a compelling offer.
At Crockford Carlisle we thrive on direct marketing. We love the challenge and reward of coming up with original ideas that will increase appeal, generate greater response and build your business.
Emails have been around for a long time now – they even outdate the internet – and there’s no sign that they are going away anytime soon.
If fact, as you’ll see when you read our blogs on emails, “All Hail the ever-mighty email!” and more recently “Who would win in a fight…Social Media or Email Marketing?”, emails are becoming more and more popular.
There are many reasons for this.
Emails are quick and easy to produce – almost instantaneous compared with printed letters and mail-outs.
That means you can take advantage of some timely news, counter an opponent’s offer, highlight some fresh new content on your website, or cash in on a product or service that Google Analytics is telling you is ‘flavour of the week or month’.
They are also a great way to demonstrate your expertise.
By sharing valuable information, you’ll be seen as an authority in your field.
So much so your readers may even share this new information with colleagues and friends – thus doing your marketing for you.
Even if they don’t respond then and there, emails will remind your customers that you’re still around.
At the very least they’ll get people talking about you and create brand awareness.
Crockford Carlisle can assist with every facet of your email campaigns, from helping you build your database to composing compelling targeted eDMs that get attention, generate interest, pique desire and prompt action.
We will also ensure that each email performs supremely well in terms of opens and click through rates by continually testing everything from subject lines to the day and time your emails are despatched.
There is nothing so impactful in this electronic age as having something interesting land on your desk, or arrive in your letterbox along with all the boring bills and flyers from tree removalists.
At Crockford Carlisle, we love direct mail because it allows us to get creative – in some cases, wildly creative – yet still stay true to your brand and remain on message.
Direct mail campaigns we have been involved with over the years include everything from simple catalogues, postcards and discount coupons, right up to clever, yet relevant, 3-dimensional items such as umbrellas, rulers, drinks coasters, product samples and more.
One of the best things about direct mail is that it can capture your prospect’s full attention, free from distractions and competing messages.
And not just any old prospect, but a precisely targeted one, carefully chosen from an accurately defined mailing list that matches target customers who should find your specially crafted message very appealing.
Your direct mail list can be bought, using parameters such as postcodes and socio-economic factors, or it can be made up of existing paying customers who may be more disposed to make a repeat purchase.
Either way, it will be an extremely accountable campaign; you’ll know exactly what it cost you and, at the end of the day, what your ROI was based on the number of responses.
Depending on its degree of success, Crockford Carlisle will suggest repeating the campaign, perhaps on a secondary market, fine-tuning it to achieve an even higher response, or carrying out a follow-up campaign.
Like websites, every company should have a brochure that they use to represent their business.
Even in the digital age, it’s not enough to exist solely online; brochures are still very important tools in your marketing armoury.
For starters, there is no better face-to-face connection between yourself and your customers. A well designed and well written corporate brochure makes you look more professional and businesslike.
Your prospects don’t need to look at your website (although they will); they can quickly and easily flick through your brochure and absorb its contents and discover your brand.
Crockford Carlisle understand that the more points of contact you have – at least 7 – the better it is for your customers to come to trust your company – and a professionally designed brochure is an excellent touch point.
Your customers will read more about you and be able to make a more informed purchasing decision as they move from the awareness stage into consideration and then decision.
And of course, brochures are a must for new business pitches, and a proven ‘leaving item’ for seminars, workshops and tradeshows.
Whether your business needs an impressive Corporate Brochure with genuine ‘thud’ factor, a Product Brochure that will act as an ongoing silent salesman, or a one-off Sales Brochure (featuring a compelling offer and a strong call to action), Crockford Carlisle are your ‘go to’ marketing experts.
Call 3891 3800 and speak to the team about your new brochure today. Or simply complete and send our form right now.
Whereas some marketing agencies believe they can make do without professional copywriting (“Any fool can write, can’t they?”), Crockford Carlisle understand that a good copywriter is indispensable.
Our copywriters are excellent salespeople, only they use the written word to do the selling.
This could be on a website [see Website Copywriting], in a press or magazine ad, brochure, letter, direct mail piece, eDM, white paper, blog article, or literally any other medium.
They write persuasively and succinctly, with precisely the right tone of voice to appeal to their target market.
They also have the rare ability to fully engage the reader, wouldn’t you say?
Furthermore, they are devilishly handsome, impossibly charming and witty, and until this very moment have never been known to stretch the truth.
As you will discover when you read our blog entitled: “6 Top Tips from our Expert Copywriters”, all our writers need is a comprehensive brief detailing the benefits of your product or service and an insight into the personas of your primary audience – and they’re away.
It doesn’t even have to be writing copy as such.
Our copywriters have many strings to their bows. As true creative people, they delight in coining distinctive new business names for companies and their products, creating brand promises (also known as positioning statements) and generally coming up with great marketing ideas.
If you need something professionally written, from a brochure to a website, our copywriters will really make it ‘sing’. For expert copywriting, call Crockford Carlisle now on 3891 3800.
As outstanding as our copywriting is at Crockford Carlisle, a picture is still worth 1,000 words… which is why our graphic designers are worth their weight in gold.
Right from the outset, graphic design has always been one of our strong points, both in terms of print design and digital.
We pride ourselves on the visual look and feel of our websites, brochures and press & magazine ads, while our logos, stationery and other aspects of our corporate design are arguably second to none.
From a business card to a billboard, from a one-off sign to a 128-page catalogue, our graphic designers will answer your brief and help reinforce your brand.
Plus, we’ll offer you a choice of options and show you how your corporate design has logically progressed, and how your logo has evolved.
Furthermore, unlike other graphic design companies, our designers are strategy-driven.
We’ll provide a range of creative solutions that will communicate your defined marketing message succinctly and on point.
Our graphic design services include:
- Corporate Stationery
- Business Cards
- Press & Magazine Advertising
- Corporate Profiles
- Vehicle Decals
- Other collateral
- White Papers
- Remarketing Ads