Google Analytics

Google Analytics is a powerful digital marketing tool Crockford Carlisle uses on a daily basis.

 

It not only lets us measure sales and conversions, but it also gives unique insights into how visitors find and use your site, and how to keep them coming back.

In fact it’s so useful, installing Google Analytics is the very first thing we do when we create a new website, and the first thing we do after we’ve tweaked any component.

Analytics is not a ‘set and forget’ tool – far from it.

We continuously change and test variables on your website to see what works better and what will give you an advantage over your competitors.

And the only way to prove if it’s a change for the better is to use Google Analytics to record the subsequent improvements.

There really is a science to Google Analytics. Fortunately, our Google gurus know how to perform advanced tasks, such as:

Data collection and management

Cross-referencing

Event tracking

Data consolidation

Acquisition reporting

Audience Behaviour

Benchmarking

And much, much more.

 

And that’s just the tip of the iceberg!

We complement Google Analytics with other state-of-the-art analysing programs such as Popcorn Metrics which can push important data into GA without the need for coding, and Hotjar, a new tool that provides other intriguing insights, including:

Heatmaps

Visitor recordings

Conversion Funnels, and

Surveys and Feedback Polls